About Peter

Peter Fife

Real Estate Agent

Get to Know Me

"Placing your needs first” my motto for 26 years sums it up best. I love helping my clients make the right choices that are best for them. Whether that means selling now or waiting a year or two, or buying now or waiting till later. I never pressure my clients into buying or selling, I only want to help them make good decisions that will be a blessing for them for years to come. By having this as my motto I have been blessed to be in the top 10 for all of Prescott Realtors® for 8 years in a row, I have also been in the top 10 for the state of Arizona with Coldwell banker since 2013, and top 50 for all individual agents in Arizona since 2016.

So what does this mean for you in selling a home? What sets me apart from all other agents out there and why should you use my services in selling your home? First, as a full-time Realtor® for 26 years, I have successfully closed over 1,800 transactions. What this means for you, is that there is rarely a time when I am surprised or come across something I am not familiar with and don’t know how to handle. Next, when you hire me, you get me and all of me, I do not do the big team thing, and pawn you off on some newer agent with less experience, just so I can make money without any effort. I love working with you my client one on one, it’s what gives me purpose and meaning and why I love working for you! And love real estate! It may just be in my blood as a 3rd generations full-time Realtor®. You get all of my negotiating skills and knowledge; I am one of the only top 10 Realtors® in all of Prescott that is not a team. What that means for you is that because of all the transactions I am familiar with most of the players, I know the track record of agents and also lenders, I can help you make wise decisions so that we can get the right offer with the right terms that will actually close, the weather is selling your home or buying that right home. Prior to Covid when we were able to when representing my sellers, I always met the appraisers at the home to walk it with them, give them the contract and give them comparable sales, most of the local appraisers know me and respect me.

I know what information they need in order to give an accurate and most beneficial appraisal for my sellers. I am often asked how do you do so much as a single agent, and my response is I am efficient, and I let my marketing do the heavy lifting for my sellers. In the past 4 years with over 180 listings, I have only had one listing expire and not sell, that is a 99% success ratio. Add to that my listings sell in about half the time of the market average. When I list your home, I get your home sold, I don’t overprice it in order to keep it on the market a long time to generate buyer calls. I work for you and what is best for you. How am I able to sell your home for more than the average Realtor® and in half the time? It's all about presentation, staging, and marketing. I'll go through the home and make sure we have it as picture-perfect as we can. I love helping my clients sell their homes for top dollar, and I often get over asking (depending on the location of the property and floor plan). Next marketing, I always have professional photography, a 3D tour, and a video, and when it aids in the sale of a drone shot. I also do Google and Facebook ads to give your home optimum exposure and also link to 700+ different websites. I have a 30-second tv spot on your home on channel 61 as well as a link to YouTube. What this all means is exposure!

It’s all about how many real buyers look at your home and walk in the door! Then, when they walk in the door, I have professionally glossy flyers with many pictures and a captivating description to help them remember the home and present it with all the best features leaving a lasting impression. It’s often the small and simple things that make the big difference. By aggressively marketing your home and aiding you in accurately pricing your home you’ll be on your way with the most money in your pocket in no time. I look forward to your phone call and personally meeting you to see how best my expertise can benefit you in the best way possible. God bless, serve others and stay well.

Top Sales Associate Since 2009

The house is in listing status. Peter Fife has a superior sense of how to show a house and stage a house if photos are needed. He has an excellent understanding and conversancy of both the architectural and technical elements of the design. Included in the technical part means any green aspects such as solar collector and photvoltaic panel systems, on site well systems, and septic systems. He and his org...

— NJ

Peter is the best Realtor® that we have ever worked with and it isn't even close. From start to finish, and even after, Peter has been on top of everything regarding the purchase of our home. He went above and beyond all of our expectations in every way. Peter is very knowledgeable, communicates throughout and knows a lot of people in the industry to help get things done smoothly. He even went as far as ...

— Melinda T.

Peter sold us a foreclosed home in Chino Valley. He told us it was a great house and honestly alerted us to every issue, and there were many! We basically bought it out of state with him showing it to couple trusted relatives and friends right up to the final stage which happened quickly. We had no surprises later because Peter believes in full disclosure. We are forever grateful. Thank you Peter!

— Margaret O.

This is our 2nd time using Peter. Once when we bought our home in 2016 and now when we wanted to sell our home in PV. Peter really looks out for his clients on either end of the table. He is hardworking and even willing to get his hands dirty to assist. We were so blessed to have you assist us. God bless you and your company. We definitely recommend you for anyone looking to buy or sell their home.

— Mrs. Corso

Peter did a GREAT job in staging my home selling in two weeks. We were shock as the buyers paid what we had listed it for and paid cash making us having to move out quickly. Peter set a fair price $335,000.00 I believed his research, pictures, staging, what to do and living in the community where a plus for us. I would HIGHLY recommend Peter as your agent.

— Falcon O.

We are very pleased with the exceptional service we received from Peter. He helps us sell our property without any complications and timely. Since we are out of state and not there to oversee everything that took place Peter made this effortless for us. We highly recommend Peter to anyone looking to sell their home or property. Thank you, Peter

— JoPauter S.

Work With Peter